Locobuzz: Enhancing Customer Experience with Technologically Advanced CX Platform
Indian CX market is expanding exponentially with the pandemic further propelling this growth. Most businesses are creating a digital window to bridge the business-consumer gap. On the consumer's side, with an influx of users on various digital mediums, CX has rapidly evolved to non-voice processes playing a pivotal role in customer service while an exceptional customer experience acts as an essential parameter in customer retention. Keeping up with this trend, businesses are creating a digital presence thus generating immense growth opportunities in modern CX. However, as businesses employ a CX platform aiming to achieve set business goals and form a strong bond with their customers, they need a unified CX platform that collates Customer Service, Analytics and Marketing onto a single dashboard, eliminating any organizational silos. The platform needs to possess the ability to seamlessly process qualitative data into actionable insights.Locobuzz, headquartered in Mumbai, is perfectly poised in this domain with its unified customer experience platform that combines technologies like AI, ML, Big Data, and Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. “We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers,” explains Vishal Agarwal, CEO, Locobuzz.
Offering a Comprehensive Suite of Services
Incepted in 2015, the company, with its SaaS-based platform, has worked with a myriad of well-renowned fortune 500 companies hailing from industries like Hospitality, Telecom, Automotive, BFSI, Retail, eCommerce, FMCG, and Aviation. The innovative platform has
been designed and developed to promote the unified functioning of various processes like Marketing, Customer Experience, CRM, Analytics and Automation.
The marketing teams can derive inputs that aid in designing campaigns, monitor brand chatter, identify influencers and benchmark with the competitors. The customer experience teams can engage with customers, resolve queries, identify patterns, and streamline the process for efficiency to improve customer satisfaction scores. The sales teams can identify leads and other engagement opportunities. The CRM teams can augment and enrich customer profiles.
“The innovative platform has been designed and developed to promote the unified functioning of various processes like marketing, customer experience, CRM, analytics and automation”
Committed to creating value for its customers, Locobuzz is growing in parallel with its customer’s success. In terms of our revenue growth, the company has grown by close to 30 percent YoY from 2020. Vishal signs off, “We expect our total revenue to grow by 70 percent and our monthly recurring revenue to grow up by 100 percent. We envision expanding our reach to various geographies like SE Asia, Middle East and the US.”
The marketing teams can derive inputs that aid in designing campaigns, monitor brand chatter, identify influencers and benchmark with the competitors. The customer experience teams can engage with customers, resolve queries, identify patterns, and streamline the process for efficiency to improve customer satisfaction scores. The sales teams can identify leads and other engagement opportunities. The CRM teams can augment and enrich customer profiles.
When India was hit with the Coronavirus pandemic, Locobuzz dedicated itself to making a difference. During the course of the pandemic’s second wave, the team designed the Covid Relief Platform. The platform created a connection between those who were in dire need of Covid-relief supplies with those who could provide them.
We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers
“The innovative platform has been designed and developed to promote the unified functioning of various processes like marketing, customer experience, CRM, analytics and automation”
Committed to creating value for its customers, Locobuzz is growing in parallel with its customer’s success. In terms of our revenue growth, the company has grown by close to 30 percent YoY from 2020. Vishal signs off, “We expect our total revenue to grow by 70 percent and our monthly recurring revenue to grow up by 100 percent. We envision expanding our reach to various geographies like SE Asia, Middle East and the US.”
