NUMR Research: Ensuring Superior Levels of Customer Satisfaction
In today’s highly competitive market, a positive bond between a customer and a brand is crucial for success. Which is why, companies are increasingly adopting a customer centric approach. With smartphones, cheaper internet and access to multiple social media platforms, one bad experience narrated by a customer on a social media channel can catapult a brand to its ruin. Additionally, the market is highly saturated and consumers are exposed to a gamut of choices. Therefore, leveraging CEM solutions to understand and manage customer interactions is critical for business growth. Most businesses, when looking at implementing a CEM solution should have three major expectations from a CEM provider. First, the solution must be instantaneous and in real-time. Second, it should be able to provide practical, granular insights that can be used to make everyday decision. And third, it must help in establishing a personal, one-to-one relationship with the customers.Headquartered in Gurugram, Numr Research (pronounced ‘NewMer’), is pioneering cutting-edge tech and Agile Research in Market Research. Numr is essentially ‘a new of way of doing MR’.
“Numr helps companies incorporate market research data in everyday decision making. We do this by utilising agile research and emergent technology to predict and solve business problems. Numerous companies use our solutions to acquire new customers, retain existing ones and innovate their ‘product’,” informs AmitayuBasu, CEO of Numr Research.
Deploying a Customer-first Strategy
Numr helps companies innovate their products and increase Brand
Strength. Compannies can perform Concept Testing, Ad Testing, Price Testing and get instant results through Numr’s real-time dashboards that are customized as per client’s requirement. In conjunction with this, the platform also employs advancing technologies such as AI and Agile methodology to perform ‘Content Evaluation’ and ‘Market Space Analysis’ for its clients.
Numr truly understands the importance of every interaction a customer has with a company. Which is why, they use a metric called Net Promoter Score to calculate Customer Satisfaction at all major touch points. Post this, Text Analytics, Sentiment Analysis and Churn Analytics are utilised to analyse Customer Feedback in real-time in order to provide accurate and actionable insights. The platform also furnishes the client with automated alerts about valuable, at-risk customers who are about to churn or leave. “Our platform also boasts of advanced Close Looping mechanism where the client gets automated triggers (hot alerts) whenever there is a negative feedback from an unsatisfied customer,” adds Amitayu.
Rebuscode, the parent company of Numr was originally established as a data analytics company. This is why Numr offers unmatched tech support at a very low cost. The platform has been well-accepted and commands quite the market presence in India with a focus on large enterprises such as banks, insurance companies, automobile vendors and so on. Currently, the company is gearing itself up for expanding worldwide into a SaaS version, with a focus on and mid and large companies with market research requirements.
Numr offers unmatched tech support at a very low cost. The platform has been well-accepted and commands quite the market
Numr truly understands the importance of every interaction a customer has with a company. Which is why, they use a metric called Net Promoter Score to calculate Customer Satisfaction at all major touch points. Post this, Text Analytics, Sentiment Analysis and Churn Analytics are utilised to analyse Customer Feedback in real-time in order to provide accurate and actionable insights. The platform also furnishes the client with automated alerts about valuable, at-risk customers who are about to churn or leave. “Our platform also boasts of advanced Close Looping mechanism where the client gets automated triggers (hot alerts) whenever there is a negative feedback from an unsatisfied customer,” adds Amitayu.
Rebuscode, the parent company of Numr was originally established as a data analytics company. This is why Numr offers unmatched tech support at a very low cost. The platform has been well-accepted and commands quite the market presence in India with a focus on large enterprises such as banks, insurance companies, automobile vendors and so on. Currently, the company is gearing itself up for expanding worldwide into a SaaS version, with a focus on and mid and large companies with market research requirements.
